Because – It Helps

 ‘Bhaiyya, Rahul’s in trouble,’ said Rinku. ‘Our Hindi lecturer told him to prepare her presentation. Rahul said he can’t. Now she’s upset.’

‘Yes bhaiyya,’ said Rahul. ‘I’ve work to do. Why’s she forcing her work on us? I’d rather not be in her good books than do her work like Rinku did. Rinku was up all night preparing that presentation as she didn’t want to offend our lecturer.’

‘Interesting situation,’ said Rakesh. ‘And one we face often. Let’s do a role play and see if we can get out of this situation without upsetting your lecturer. Rinku, ask me to prepare that presentation.’

‘Bhaiyya,’ said Rinku. ‘Can you make my presentation?’

‘No,’ said Rakesh bluntly.

Rinku was taken aback. Rakesh and Rahul laughed.

‘You got offended didn’t you?’ said Rakesh. ‘And you’ll hold that against me. Ok, ask again.’

‘Bhaiyya,’ said Rinku. ‘Can you make my presentation?’

‘Sorry Rinku,’ said Rakesh. ‘I can’t because I’m busy. Now?’

‘Much better,’ said Rinku. ‘I feel you’ve got a reason for refusing, so it’s ok. I won’t hold it against you.’

‘That’s the power of the magic word ‘Because’ fellows,’ said Rakesh. ‘In a famous study called the Copy Machine study done by Harvard psychologist Ellen Langer, people standing in line at a copy machine allowed others to cut the line 94% of the time simply ‘because’ they said they had urgent work. What’s more fascinating is this - people allowed others to cut the line 93% of the time ‘because’ they said they wanted to make copies! Compare these high success rates to a 60% success rate when no reason was given to go ahead and you can understand how human behavior works.’

‘Wow,’ said Rinku. ‘So giving any reason makes others view us with more tolerance and benevolence.’

‘Yes,’ said Rakesh. ‘It appears that human behavior is driven by reasons; whether the reasons are logical or irrational doesn’t seem to matter. So, by using a simple ‘because’, we can influence others, save delicate situations like the one with your lecturer and even get favours. When we give reasons and justify our behavior, it gives everyone a face-saving exit, so they’re more likely to consider us favorably.’

‘But bhaiyya,’ said Rinku, looking at Rahul. ‘I feel some people may use it to lie and shirk work.’

‘You don’t even need to lie,’ laughed Rakesh. ‘The study proves that you can give the correct reason, however irrational, and it still works 93% of the time. Even a reason like - ‘because I didn’t feel like it’ - makes the other person feel less threatened and more tolerant.’

‘Thanks bhaiyya,’ said Rahul. ‘Because…’

Pro Tip: Using the magic word ‘because’ and providing a reason, influences others behaviors favorably towards you. Giving a reason that explains or justifies your actions eases unwanted stress in relationships and generally works in your favour.


 

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